Welcome!

by Sheila Stack on September 18, 2009

Sheila Stack

Sheila Stack

Thanks for joining us. I’m Sheila Stack, Founder and President of Impact Productions – and I’m a champion of the power of live events.

Check in here to engage your brain toward the pursuit of making business meetings more meaningful, driving home your message and making it resonate beyond the flight home.

That’s what we do here. We bring your audience all the way in. We take their experience beyond what they expect. We take your brand and place it center stage, creating emotional connections with your people at every turn giving it…well, impact.

Here we’ll address hot topics in the meetings and events industry…I’m sure you’ve noticed there are a lot of them right now. What are the challenges we’re facing, how are we rallying to overcome them – at what cost, and to what degree of success? We’ll also look at what folks in our industry are doing to make corporate events more memorable. What fresh ideas are out there, and what trends are shaping our industry going forward?

Let me tell you, we at Impact Productions love this business to the core. Do we necessarily love the overnight load-ins, eating in 60 seconds flat between general sessions, going for days on coffee and energy bars? No, we’re not that crazy; but we do embrace it. Pride and joy, after all, comes from experience. (For the record, and speaking for myself, I do actually thrive on all of the above working conditions!)

I sincerely hope Impact’s fervor comes through in this blog. I want you not just to hear what I say, but to feel it with me. That’s important, because that’s our signature: connecting with audiences on a deeper level. We arouse thoughts. We move people. It’s no longer enough for your audience to have something to see and hear; they have to feel it, they have to believe.

"The Power of LIVE" at an Impact Productions event

The Power of LIVE in action

That connection… that’s live branding done well. That’s Impact Productions. This is our journey. It’s good to have you along.

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{ 4 comments… read them below or add one }

William Hall September 22, 2009 at 8:02 am

Shelia and team…GREAT site.

Congratulations.

The new site delivers the message loud and clear: If you want passionate creative people working to bring your brand to an audience –then you’re in the right place.

You are like an in-house event team only better because you do it all the time…you know what works and how to push the creative edge.

Congratulations.

William Hall
Fratelli Bologna
The Business Theater People

Eric Newkirk September 22, 2009 at 10:45 am

Nice work!

Best of luck with business as usual and future growth with a successful website!

Keep up the excellent work that you do on keeping meetings and live events engaging!

Congrats!

Kristin September 23, 2009 at 7:33 pm

Congratulations! Great job and patience completing your new site. Your talent is the best the industry has to offer!

Sheila Stack September 25, 2009 at 10:42 am

Thank you all for your support and thoughtful comments on the new website. We look forward to our next project together.

Next post: What is Live Branding?