Sheila Stack

Thanks for joining us. I’m Sheila Stack, Founder and President of Impact Productions – and I’m a champion of the power of live events.

Check in here to engage your brain toward the pursuit of making business meetings more meaningful, driving home your message and making it resonate beyond the flight home.

That’s what we do here. We bring your audience all the way in. We take their experience beyond what they expect. We take your brand and place it center stage, creating emotional connections with your people at every turn giving it…well, impact.

Here we’ll address hot topics in the meetings and events industry…I’m sure you’ve noticed there are a lot of them right now. What are the challenges we’re facing, how are we rallying to overcome them – at what cost, and to what degree of success? We’ll also look at what folks in our industry are doing to make corporate events more memorable. What fresh ideas are out there, and what trends are shaping our industry going forward?

Let me tell you, we at Impact Productions love this business to the core. Do we necessarily love the overnight load-ins, eating in 60 seconds flat between general sessions, going for days on coffee and energy bars? No, we’re not that crazy; but we do embrace it. Pride and joy, after all, comes from experience. (For the record, and speaking for myself, I do actually thrive on all of the above working conditions!)

I sincerely hope Impact’s fervor comes through in this blog. I want you not just to hear what I say, but to feel it with me. That’s important, because that’s our signature: connecting with audiences on a deeper level. We arouse thoughts. We move people. It’s no longer enough for your audience to have something to see and hear; they have to feel it, they have to believe.

The Power of LIVE in action

That connection… that’s live branding done well. That’s Impact Productions. This is our journey. It’s good to have you along.