From the category archives:

Live Branding

Out of the Bunker Mentality

November 19, 2009

Eighteen days ago. I was on LinkedIn yesterday and there, under the WordPress section of my profile, those three words jumped off the screen: 18 days ago! 
Yup, it’s been that long since my last blog post. Oh the humanity! By blogger standards, that’s a lifetime ago and I accept any criticism that might come my [...]

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Virtual vs. Live Meetings: A Tale of Two Trainings, Part II

October 30, 2009

When we last left off, I was heading to a conference in Chicago. Back for just over a week, this is the first chance I’ve had to sit down and pen my thoughts on the experience. It seems that the simple act of my leaving town has resulted in a sudden flurry of new business [...]

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Virtual vs. Live Meetings: A Tale of Two Trainings

October 16, 2009

Just last week I logged on to a webinar that I was really looking forward to attending. The topic was particularly relevant to me, and the session promised timely tips and tricks I was eager to learn. Sixty minutes later I went about my day with barely a morsel of new information about the hot [...]

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Can Live Meetings Really Be Replaced By Virtual Meetings?

October 2, 2009

I’m hearing quite a buzz these days about the virtues of virtual meetings and some growing lament on the “end of live events as we know it (sigh).”  Before I join the official debate online, I’d like to share with you a story I heard from a friend that I believe cuts to the heart [...]

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What is Live Branding?

September 25, 2009

A few years after we launched Impact Productions, we began marketing the tagline “Live Branding Specialist” to help set us apart from the myriad of event suppliers turned “production companies” around the time of the dot com heyday. Unlike a lot of those dot com companies, the phrase stuck, and since then it’s become our [...]

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